Rotem Cohen—Soaye   ︎   Graphic Designer

#FASTFASHIONKILLS








                                                           
The campaign will take place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.
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Woven typographic handmade rugs, as part of a campaign to raise awareness to the polluting fashion industry and Shopping addiction during Copenhagen Fashion Week.

The campaign took place in ILLUM, A shrine of consumer culture and shopping, located in the center of the world's longest shopping pedestrian street.


At first glance, it lookes like a fashion brand advertisement, or as a showcase design announcing a sale or the arrival of a new collection.

A closer look reveals a secondary layer of information, revealing the real message behind the campaign.