#FASTFASHIONKILLS
The campaign will take place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.
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Woven typographic handmade rugs, as part of a campaign to raise awareness to the polluting fashion industry and Shopping addiction during Copenhagen Fashion Week.
The campaign took place in ILLUM, A shrine of consumer culture and shopping, located in the center of the world's longest shopping pedestrian street.
At first glance, it lookes like a fashion brand advertisement, or as a showcase design announcing a sale or the arrival of a new collection.
A closer look reveals a secondary layer of information, revealing the real message behind the campaign.
![](https://freight.cargo.site/t/original/i/e61c06aa0523c6fe021d650a8195aeab59cf36a9e1a73635dd1500b862684496/HOT.jpg)
![](https://freight.cargo.site/t/original/i/0aaaaa33eb74e1e1e663ceb125648edb7128fb5cc824ab792dde9ecfc314b187/ILLUM1.jpg)
![](https://freight.cargo.site/t/original/i/87fc30c0f12659396898627f98e1b7622c9eddf000dea566ab64343cb3887fed/ILLUM11.jpg)
![](https://freight.cargo.site/t/original/i/f7591e5a090738d29f36e775a185344050fc3958ef27bf0532cb20c96f67f2cb/ILLUM12.jpg)
![](https://freight.cargo.site/t/original/i/049cc8edc4d2aba0f6b8c1a71f55ec02aa3fcd5c8a864350ca215f18da655e65/MORE.jpg)
![](https://freight.cargo.site/t/original/i/c220e939a249fa08f1b5b2c2632d20cf1a51331211ac5c866a169adfb17165d8/ILLUM22.jpg)
![](https://freight.cargo.site/t/original/i/347516922f2cae99a42fa31afbab6b311b2fbc6c69979446ecfee59b1394fef1/GW-08.png)
![](https://freight.cargo.site/t/original/i/aaf7f8f521fb19e29e4ce2e623f348aa4e7303ea0a11b4091b5aa028f639a88c/GW-09.png)
![](https://freight.cargo.site/t/original/i/c1e454590c3657526d620a267d7edfa7edf4413a29bb87347a82bdf38285eddb/GW-10.png)
![](https://freight.cargo.site/t/original/i/8c08be92b27cb8d617619dc37d7bb38eab7fea0353cb57cb442bb9ef7c74b9c3/ILLUM42.jpg)
![](https://freight.cargo.site/t/original/i/b8c9d75bb83ec4a9adb4abea35da1c4fd2ada945810f22b6fb8a3501cccab09c/ILLUM4.jpg)
![](https://freight.cargo.site/t/original/i/b3f901e5cb645b40fcec90f1fd7194b770cd0a0e25a8b1a0ea98e58d87bb4b9c/GW-06.png)
![](https://freight.cargo.site/t/original/i/4917c2d07503541b277a3c9f368e1572f3bec0ecb0542b66b67624bb3a112652/GW-07.png)
![](https://freight.cargo.site/t/original/i/02af40094868f4aa915639a35f3097efc39acf6cb75c9e1bea86c5146d35575a/GW-05.png)