Rotem Cohen—Soaye   ︎   Graphic Designer

#FASTFASHIONKILLS








                                                           
The campaign will take place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.
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A campaign to raise awareness for the polluting fashion industry and Shopping addiction during Copenhagen Fashion Week.  

The campaign took place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.


At first glance, it will look like a fashion brand advertisement, or as a showcase design announcing a sale or the arrival of a new collection.
A closer look will reveal a secondary layer of information, which will create a twist in understanding the massage.