Rotem Cohen—Soaye   ︎   Graphic Designer




#FASTFASHIONKILLS




A campaign to raise awareness for the polluting fashion industry and Shopping addiction during Copenhagen Fashion Week.  

The campaign took place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.

At first glance, it will look like a fashion brand advertisement, or as a showcase design announcing a sale or the arrival of a new collection.
A closer look will reveal a secondary layer of information, which will create a twist in understanding the massage.


                                                           

The campaign will take place in illum, A shrine of Consumer Culture and Shopping, Located in the center of the world's longest shopping Pedestrian street.
m